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Product Marketing Manager- Arthroplasty in Naples, FL ,  at Arthrex

Date Posted: 11/30/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Naples, FL
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    11/30/2018

Job Description


Requisition ID:
41385
Title:
Product Marketing Manager- Arthroplasty
Division:
Arthrex, Inc.
Location:
Naples, FL

Main Objective:

The Product Marketing Manager - Arthroplasty will direct efforts on leading, planning, and executing downstream marketing for arthroplasty products and brands at Arthrex.

Essential Duties and Responsibilities:

  1. Work closely with Sr Manager of Strategic Marketing and Product Director of Arthroplasty to develop and manage promotional planning and execution for arthroplasty products and brands at Arthrex
  2. Work closely with product management to set priorities for promotional focus and efforts in order to best allocate resources to key growth product families
  3. Responsible for developing marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue walk for each product category
  4. Develop promotional launch plans for new products including key messaging, photography, videos, marketing materials, sales tools, ads, white papers and trade show strategy for important new products
  5. Annually present marketing plans to the leadership team and the arthroplasty PM team
  6. Lead a monthly review of progress and updates for the Product Director of Arthroplasty and Vice President of Strategic Development
  7. Meet regularly with MarComm leadership to discuss priorities and timelines for arthroplasty product promotional assets and campaigns
  8. Work with Sales Leadership to develop tools and resources to support their efforts on the product lines
  9. Provide creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the product managers for key initiatives
  10. Work with arthroplasty HCP consultants to develop promotional ideas, review materials and support educational presentations to include key products and techniques
  11. Establish and review marketing analytics to support messaging, product focus, and promotional planning
  12. Conduct research with surgeons and reps to review and test messaging, gain feedback on materials, and obtain feedback on key products
  13. Work closely with the arthroplasty project coordinator to effectively move assets through the review and approval process in the MRM system
  14. Travel for training, meetings, and trade shows may be required up to 20%

Incidental Duties:

The above statements describe the general nature and level of work being performed in this job. They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned, as required, by management.

Education and Experience:

  • Bachelors degree required, MBA preferred
  • Minimum 5 years experience in brand/product management or upstream/downstream marketing required
  • Minimum 2 years experience in the medical device industry required


Knowledge and Skill Requirements/Specialized Courses and/or Training:

  • Knowledge of surgical orthopedics and/or arthroscopy. 
  • Skilled in working with different functions and effectively coordinates their activities to achieve desired results. 
  • Excellent listening skills, including the ability to identify and isolate customers concerns or objections, in addition to excellent written and oral communication skills. 
  • Excellent public speaking and presentation skills are required.
  • Proven success in developing and executing promotional campaigns for product launches.
  • Ability to develop strategic marketing plans.

Machine, Tools, and/or Equipment Skills:

  • PC and various and specialized software.
  • Computer proficiency in all Microsoft office applications required.

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.